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Brandimage A Triple Winner in 2013 American Package Design Awards

September 05, 2013

Chicago, IL

Brandimage, a leading global consultancy of brand equity architects and designers who create brands that drive brand performance, announced that its Chicago office has been distinguished by GDUSA (Graphic Design USA) with three 2013 American Package Design Awards recognizing the value of design to advance the brand promise and forge an emotional connection with the consumer at the moment of truth.

For five decades, Graphic Design USA has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. Of these, the American Package Design Awards are the fastest growing. This year’s entries grew to over 1600 with only a selective 1 in 6 firms being recognized for their packaging design.

Package design is increasingly the differentiator in the consumer’s purchasing decision. Meaningful brands leverage intrinsic emotional and cultural cues to express what they are, what they stand for, and how they want to be perceived by others. When brands tell engaging stories consistently, people become brand champions. They put them on their list. They make them a part of their lives — compelling brand experience design should seduce shoppers at the point of decision.

Rob Swan, vice president, executive creative director of Brandimage’s Chicago office, said, “GDUSA recognizes strong packaging as one of the ways we are shaping the culture around us, and that great design is constantly evolving. In this way, GDUSA represents a rich record within the design continuum. I’m proud that so much of our work continues to be a part of that.”

Swan added, “We are fortunate to collaborate with visionary clients who believe in the power of design to advance their brands and connect with consumers on a visceral level. It is through these partnerships that we’re able to create work that helps our clients win in-store.”

In the Food and Beverage category, Brandimage was awarded Certificates of Excellence for:

Nature Valley, Brand Owner: General Mills
Total Cereal, Brand Owner: General Mills
Yoplait, Brand Owner: General Mills

To view all 2013 American Package Design Awards winners, click the following Web site address:

Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK. For more information visit:

Rob Swan
VP, Executive Creative Director (Chicago)

Jennifer Adams
Corporate Communications