BRAND EXPERIENCES

Puma Hoops x All-Star Weekend 2024

Three distinctive experiences,
two contrasting collaborations,
one bold brand experiment.

1000000000

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Brand Impressions

185

Editorial Placements globally

For our premier engagement with PUMA Hoops, their goal was clear - well, orange actually: We want to make an outsized splash around the 2024 NBA All-Star Weekend to launch our newest signature shoe, the wildly colorful Puma Hoops x Cheetos Scoot Zeros.

SGK delivered on that goal by creating an experience that included everything from bouncing through the inflatable Cheetos pouring out of the cavernous opening, to the whirling gears of a claw machine full of prizes, we ‘Painted the Town Orange’. Our bag o’ chips pop-up and Footlocker x PUMA Hoops Bodega activation captured a holistic experience from gamification and personalization to impactful social media moments.

Beyond the orange was where we invited guests to ‘Fade to Black’ and feel the speed of the PUMA x Porsche High Octane Race Track. From the rear tires drifting around turn three, to the thrill of crossing the checkered finish line, this was where PRs were chased and bragging rights were won or lost.

Puma Hoops x All-Star Weekend
Puma Hoops x All-Star Weekend
Puma Hoops x All-Star Weekend
Puma Hoops x All-Star Weekend
Puma Hoops x All-Star Weekend
Puma Hoops x All-Star Weekend