The Future of Beauty…Personalized
A pop-up experience at SXSW
As part of its commitment to meet the diverse beauty needs of its consumers, L’Oréal sought to tell a skincare personalization story when it launched a suite of new, first-of-its-kind skincare technologies at the Fast Company Grill during SXSW.
We designed and produced a one-of-a-kind space to showcase these innovative technologies, which included customized skincare service, custom-blended foundation, and an augmented reality hairstyle app. We also helped amplify media buzz for the brand’s revolutionary technologies by implementing a strategy to target tech and beauty influencers.