FMCG > Fanta Case Study

Connecting Fanta Packs
to teens

Objective:
Create an authentic and credible experience that engages Gen-Z teens in unique and innovative way.

Strategy:
Put teens in charge - at the heart of the brand to immerse them in a playful and engaging experience.

Experience:
Teens purchased promotional Fanta packs, opened the Shazam app and scanned a code to unlock an augmented reality experience.

Execution:
Packaging, TV commercial, social media, Cinema & OOH advertising, and POS.

Outcome:
Significant gains in YOY sales and engagment among target audience.

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