Healthcare > Medtronic Case Study

Inspiring patients to “Live Your Exceptional Life”

Objective:
Help Medtronic migrate from a product-focused company to a powerful, emotionally connected brand.

Strategy:
Rebrand Medtronic and reposition it as a leading patient advocate.

Experience:
An integrated patient-centric marketing campaign that improved Medtronic’s ability to engage its customers.

Execution:  
Brand strategy, creative concept, design and copy, communication architecture, audience messaging, integrated multi-media campaign.

Outcome:  
65% increase in time spent on its website; 20% increase in pre-qualified marketing leads and 40% more web click-throughs.

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