Brandimage’s Don Childs to Present BrandSquare Webinar 10/20
What does an artisan’s exacting methods mean for a luxury brand? Not much if you’re not telling the story. To gain new loyalists and evangelists, fine brands need to tap into the beliefs and values of long-time enthusiasts and aspiring experts alike. Craft bourbon offers a prime example.
In our next BrandSquare webinar, join Don Childs, chief creative officer of Brandimage, for his insights into the designs and stories that are nurturing a new movement of “millennial bourbonites.” One thing remains true for this and every generation: Authenticity matters.
Be sure to register and tune in Thursday, September 20, 2016 at 1-1:30PM ET.
Register now for Don Childs’ BrandSquare webinar: A Taste of Bourbon Branding: Telling Authentic Stories with Design
About Don Childs: Don Childs, chief creative officer of Brandimage North America, has over 25 years of experience creating award-winning, category-changing designs for companies such as P&G, KraftHeinz, 3M, Brown-Forman and Schwinn. Earning nearly 200 awards for design, including two gold CLIOs, Don believes design doesn’t just create value, but shapes culture and impacts lives. The Brandimage team helps companies in the areas of brand creation, brand revitalization and brand extension, resulting in branding and design programs that drive brand performance.