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Brandimage’s Scott Lucas to Present BrandSquare Webinar 2/16

Posted By: SGK February 13, 2017

The right management approach can make a big difference for your CPG company, but not all creative leadership styles are created equal.

In our next BrandSquare webinar, join Scot Lucas, managing director at Brandimage North America, as he analyzes four different archetypical design management approaches:

  • Global Creative Leadership: One Leader Can Change Everything
  • Design Management: Can Drive Efficiency
  • Brand Management: With No Design Leadership, Life is Easier, Cheaper and Better
  • Agency of Record (AOR): For the Agency, Being in Control Doesn’t Always Mean Freedom

Don’t miss this chance to learn what the right management approach can do for your company. Be sure to register and tune in February 16, 2017 at 1-1:30 ET.

Register now for Scott Lucas’ BrandSquare webinar: The Inside Scoop on 4 Creative Leadership Models in CPG Companies 

About Scott Lucas: Scott is a second-generation branding and design leader who began his professional career 20 years ago as an account executive in Philadelphia and New York before moving to Cincinnati. As Managing Director, Scott leads the Brandimage North America team to deliver exceptional and meaningful branding and design solutions. For Scott, effective package design leverages an optimum mix of shopper motivation and consumer connection. He has created and implemented global packaging strategies in the U.S., Europe and Asia and has worked in every category, from consumer products to pharmaceuticals. Clients include some of the world’s largest brands: Procter & Gamble, Kellogg’s, Kraft Heinz, 3M, Schwinn, PPG, Wrigley, AT&T, General Motors, Anheuser Busch, Frito-Lay, Wal-Mart, Bayer, American Express, Johnson & Johnson, The Scotts Company and ConAgra.