From SmartLabel to SmartERLabel
Seventy percent of U.S. shoppers want to know more about the grocery products they are buying than what is available from traditional package labels. The SmartLabel initiative is gaining global notoriety as it increases transparency and help brands connect better to their customers.
In our next BrandSquare webinar, SGK’s director of client solutions, Michael Fox will how connected packaging is becoming an integral part of today’s sales and marketing strategies and will explain why companies should invest in connected pack technology.
Be sure to register and tune in on Thursday, December 13, 2018 at 1 – 1:30PM ET.
Register now for: From SmartLabel to SmartERLabel
Most major US CPGs are closely monitoring how SmartLabel is received as a transparency platform and as a regulatory disclosure platform, but SmartLabel has a lot more to offer than that.
About Michael Fox: Michael has spent 14 years effecting organizational change in a large range of business environments, from CPG to military. He has a broad-based technical background in R&D, engineering management, product lifecycle management, project management and operations. Since 2011, Michael has worked with more than 30 of the 100 largest CPGs to evolve their marketing operations practices.