How to Create E-Commerce Content That Drives Conversion
On Amazon and other e-commerce sites, your product detail page is where shoppers will ultimately make the decision to buy or pass. The content you include—or fail to include—makes all the difference to your conversion rate.
In our next BrandSquare webinar, join SGK’s global product director, e-content, Uma Kannappan, to learn the latest e-commerce best practices, including proven techniques to optimize search results, foster consumer confidence, and win at the digital shelf.
Be sure to register now and tune in on Thursday, July 25, 2019 at 1-1:30PM ET.
Register now for: How to Create E-Commerce Content That Drives Conversion
Are your e-commerce product detail pages working hard enough?
About Uma Kannappan: Uma brings over 20 years of experience in developing and implementing marketing, digital and e-commerce strategies and technologies to create omnichannel customer engagement. Her experience includes working extensively with clients in various industries and sectors, including consumer products, retail and technology. She has also worked with The Consumer Goods Forum and other industry bodies to provide thought leadership for CPG manufacturers and retailers as they collaborate to create mutual value, foster innovation and drive growth.