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How to Drive Supplier Relationships and Performance On-Shelf

Posted By: SGK August 08, 2016

In our recent BrandSquare webinar, Marc Levine, director of enterprise print quality at Schawk explains how to create better print quality relationships by using ColorDrive’s expert services and open, web-based print quality tools to standardize print quality and drive clear expectations across the supply chain.

Watch the entire webinar: How to Build Quality-Focused Partnerships in Your Print Supply Chain  

ColorDrive has been building print quality programs for CPG and retail brands since 2002 and helps connect teams with the data they need to succeed with their print quality efforts.

What is a print quality relationship? It’s the relationship a brand or retailer has with the supplier who is providing them the print. In the case of a retailer, this is a relationship with a finished goods supplier who is working with a printer. In the case of a consumer product group or a consumer product company, it is oftentimes a direct relationship between the printer and the brand owner.

Here are 3 common questions you might ask if you are interested in a print quality-focused relationship with your suppliers:

Here are 4 areas where ColorDrive helps to build better print quality relationships: 

Program training and education. With the proper program knowledge, all participants can synchronize their color performance goals. This builds confidence in the internal process and enables brand accuracy in consumer packaging across SKUs, substrates, channels and countries.

Monitoring. By collecting and analyzing print quality data, brands can stay consistent and amplify brand impact on shelf. When print suppliers send samples, ColorDrive helps to measure and load data into the system.

“Data on its own doesn’t really do anything – you really want to have a dialogue around that data,” says Marc Levine.

Print quality leadership. With print quality scoring, brands can turn data points into actions and use the information to create a clear guideline for quality improvements. By building these guidelines, brands can empower their suppliers to better match their design intent. In return, the suppliers have a clear set of criteria that translates to acceptable print and for insights on how to deliver better results in the future.

Shelf auditing. Some suppliers or brands are looking to gauge the success of a shelf set. It may also help beneficial to look into their competitors shelf set and do an analysis to see how it competes across the entire shelf against other brands.

Anytime you connect with a print supplier and engage them with a program, everyone must know how to participate and how to ensure all the players have the tools, education, and knowledge they need to win in the program.

To view Marc Levine’s entire presentation, follow SGK on SlideShare