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Key Strategies for Winning at the Digital Shelf

Posted By: SGK December 04, 2017

The most successful brands know that the experience consumers have with their products in-store is critical to brand growth. That’s even more true online, where brands need to make sure that their products can be found easily and that their product content creates the right consumer experience to incite purchase.

In our next BrandSquare webinar, SGK’s Uma Kannappan and Bruce Levinson will uncover strategies you can use to move your brand to the top of search results on retailer sites, build engagement, and motivate shoppers to fill their online carts.

Be sure to register now and tune in Thursday, December 14, 2017 at 1-1:30PM ET.

Register now for: Key Strategies for Winning at the Digital Shelf 

Compelling product content creates relevance. We’ll show you how to achieve it!

About Uma Kannappan: Uma brings over 20 years of experience in developing and implementing marketing, digital and e-commerce strategies and technologies to create omnichannel customer engagement. Her experience includes working extensively with clients in various industries and sectors, including consumer products, retail and technology. She has also worked with industry bodies like The Consumer Goods Forum on thought leadership around how CPG manufacturers and retailers can collaborate to create mutual value, foster innovation and drive growth.

About Bruce Levinson: Bruce has been managing, supporting and growing many of the world’s most famous brands for more than 20 years, both as a client and an agency partner. In his current role, he consults with blue-chip CPG and retail companies to accelerate their brand growth and optimize their marketing spend. A classically trained CPG marketer with international experience, Bruce is obsessed by strategies designed to generate new consumer demand in a marketplace transformed by new possibilities.