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Millennials vs. Gen Z: Know the Marketing Difference

Posted By: SGK June 07, 2018

Even if you think you’ve mastered what millennials need and want, you’ll be surprised what the younger Generation Z is bringing to the fore: old-school values, a new American pragmatism and a desire to co-create the new rules of marketing.

In our next BrandSquare webinar, Jeff Fromm of FutureCast will be sharing insights and answering your questions about ever-changing youth culture. In particular, he’ll explore the different life experiences and motivations of millennials versus the up-and-coming Gen Z — and how to keep your brand ever-young and engaging for both cohorts.

In this webinar you’ll learn:

  • The differences between millennials, Gen Z and older generations
  • Key trends to watch for and get ahead of as youth gain spending power
  • Six mindsets that will drive “brand level profit performance”

Be sure to register now and tune in Thursday, June 21, 2018 at 1-1:30PM ET.

Register now for: Marketing to Today’s Youth Culture 

Think you’ve got youth figured out already? Be prepared for some big surprises!

About Jeff Fromm: Jeff Fromm is a subject matter expert and professional speaker on consumer trends, marketing and innovation. He has keynoted all over the world and has over 25 years of brand marketing consulting experience. He is a contributing writer at Forbes and co-author of three books: Marketing to Millennials, Millennials with Kids, and Marketing to Gen Z.

Jeff is president of FutureCast, a consumer trends consultancy that is a division of the ad agency Barkley. While others talk about trends, Jeff and his partners are actively applying trends to create marketing and innovation best practices. His humorous stories and proactive strategy paradigms are supported by hard research and real client profit growth.