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Sustaining Print in the World of Internet Store Shelves

Posted By: SGK August 22, 2017

While 81% of consumers research online before buying, in order to win with content in the e-commerce marketplace, brand owners need to stock two shelves:

- The Physical Shelf
- The Digital Shelf 

Keeping these two shelves in sync and consistent builds consumer confidence and helps drive conversion rates. Consistency between digital channels and in-store is one of the most important aspects of a shopper journey.

WATCH: 4 Insights You Can Unlock by Mapping the Customer Journey

Product transparency is incredibly important, as shoppers are looking for more information regarding the products they buy. Many modern consumers are interested in where the product was packaged, its origin, if it was sourced locally, and in some cases, why a particular ingredient is in the product.

According to VoucherCloud, offering multiple product views and alternate images can increase online sales by 58%. To address this consumer need, we are seeing a shift in the way images are displayed for the online and mobile shopping experience. Many of the product shots or hero images include more information regarding the product’s category and size cues.

READ: The Future of Digital Content and Online Shopping

Through product attributes, consumers receive all the relevant information about a product — and in many different stages of their journey. To leverage your e-commerce infrastructure investment into the physical store and home — take a look at the below image:

Interested in learning more? Our Troy Johnson, Vice President, Client Engagement, will be co-presenting during the Tag and Label Manufacturers Institute (TLMI) printThink Summit, Wednesday, September 6, from 11:00 AM – 12:30 PM at the Hyatt Regency O’Hare in Chicago, IL.

In his presentation, discover how the explosion of online purchases has created a virtual store shelf; how will it impact the future of graphics and print, and what you can do to remain relevant.

About Troy Johnson: A 25-year veteran of the graphics industry, Troy has performed various pre-media management functions throughout his career, including proofing/film development, system operations, color correction, and trapping. He currently uses his knowledge and technical expertise to provide strategic insights and guidance as he leads key client accounts and programs.

About TLMI: TLMI is a member-driven association strongly committed to providing business solutions that enhance the prosperity of its members and the narrow web tag, label, and packaging industries.