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The Hidden ROIs of the Connected Package

Posted By: SGK November 15, 2018

Connected packaging is the new frontier — bridging the analog world of print with digital capabilities throughout the supply chain and interconnected commerce.

In our next BrandSquare webinar, join Digimarc’s Larry Logan as he discusses how design and technology come together to improve consumer experiences and store operations

Be sure to register now and tune in on Thursday, November 15, 2018 at 1 – 1:30PM ET.

Register now for: The Hidden ROIs of the Connected Package 

In an era of interactivity where everyday objects communicate with us and each other, the Internet of Things (IoT) brings unprecedented automation and convenience for consumers, manufacturers and retailers.

About Larry Logan: Larry Logan enjoys more than 30 years of success in marketing and creativity, repeatedly developing brands that become industry leaders. He is currently the Chief Evangelist at Digimarc Corporation, the inventor of the imperceptible Digimarc Barcode identifier for all types of media. Larry works closely with leading CPGs and retailers on creative solutions with connected packaging, and leads the company’s efforts in demonstrating benefits of Digimarc Barcode for SmartLabel® and Bio-Engineering product transparency disclosures without the need for the imposition of additional 2D codes on packaging. He is the recipient of more than 100 Gold- and Platinum-certified records in entertainment industry marketing campaigns. The World Brand Congress recently named him among the 100 Most Influential Global Marketing Leaders.