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Why Empathy-Driven Marketing Works in a Changing Healthcare Marketplace

Posted By: SGK September 06, 2017

How can branding and marketing consultants help healthcare clients shift to a more value-based, consumer-centric model?

In our next BrandSquare webinar, join SGK Health’s Karin E. Bauer, VP, client services and Teresa Diehl, associate creative director, as they discuss one methodology for creating this emotional connection rooted in strategy and brought to life through the right blend of thoughtful deduction, intuitive ideation and attention to detail.  

Be sure to register now and tune in Thursday, September 21, 2017 at 1-1:30PM ET.

Register now for Karin E. Bauer and Teresa Diehl’s BrandSquare webinar: Why Empathy-Driven Marketing Works in a Changing Healthcare Marketplace

Healthcare is an empathy-driven industry. But changes in healthcare information gathering and sharing across systems have created a disconnect between quantity and quality of care.

About Karin E. Bauer: Trained in science and journalism, Karin discovered two developmental cancer therapies before honing her research skills to focus on telling compelling stories about products and organizations that move markets. Karin is a passionate advocate for break-through technologies that transform healthcare for the better. She has led in-house and agency brand strategy communications on healthcare products that have moved markets, and maintains strong ties to the research and health technology communities that are driving the future of healthcare.

About Teresa Diehl: Teresa has worked with some of the world’s leading consumer brands providing breakthrough thinking and elegant design solutions. She believes that leveraging consumer-centric design thinking in healthcare is the key to innovation in an industry undergoing dramatic changes. Teresa’s work has attracted multiple industry awards including a Bronze Pentaward and a Gold Graphis with work featured in Taschen’s Perfect Package series.