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Why You Need Design That’s As Powerful As Your Mission

Posted By: SGK May 08, 2018

Anthem and Soapbox partnered to create a redesign that amplified the quality of the product while driving the brand’s mission through on-pack calls to action.

With a look that now accurately reflects the care the team at Soapbox put into the products’ ingredients, mission, and benefits — great design can make all the difference for a brand with altruistic goals.

In our next BrandSquare webinar, John-Paul Doyle, senior creative director at Anthem Worldwide NY, and David Simnick, CEO and cofounder of Soapbox explain how better packaging design made all the difference for Soapbox’s important mission.

Be sure to register now and tune in Thursday, May 17, 2018 at 1-1:30PM ET.

Register now for: Doing Good Demands Good Design 

Your brand’s mission is important. So is conveying that mission to customers.

About David Simnick: Soapbox was founded in 2010 by David Simnick and Dan Doll with a simple mission: to empower people to change the world through everyday, quality purchases. Simnick made the first batch of soap in his college apartment while still at American University. Eight years later its products are in retailers across the nation and nearly three million donations have been made!

About JP Doyle: John-Paul Doyle brings 15 years’ experience developing consumer and private brand packaging systems and integrated marketing campaigns, in categories ranging from beauty to beverage, hard goods to prestige. His experience working with companies and brands includes CVS, Safeway, Ahold USA, Diageo, Unilever, Kraft, Godiva, Burt’s Bees, Johnnie Walker and Evian.