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Building Bright Futures: Anthem Joins Forces With Kellogg's & United Way to Inspire Local Students

Posted By: Michael Leeds February 25, 2014

There’s nothing more rewarding than giving back, especially when it impacts young students in the communities where our teams live and work. Any opportunity to motivate youth to work hard in school and develop their talents, we won’t pass up!

Last month Anthem, part of SGK’s brand development group, teamed up with Kellogg’s and United Way to do just that. We visited students in after-school programs at Freedom Middle School and Heritage Middle School, both run by Youth Crossroads in Berwyn, IL. Our goal for the day was to get students excited about their futures and to share the incredible opportunities that await them.

Our teams, made up of marketing managers, product managers, account executives and creative directors at Kellogg’s and Anthem, introduced ourselves to the students by sharing one of the most defining aspects of our lives: our first jobs. We wanted students to know that even though jobs like babysitting and shoveling driveways weren’t glamorous or high paying, they taught us a great deal about dedication and hard work. 

The key was for students to understand what we all learned as we entered the workforce; you can start anywhere and use those skills and experiences to land the job of your dreams. The Kellogg’s and Anthem teams talked about how we work together to create some of the products they know and love. We were thrilled to see how engaged and energetic the students were. They asked smart questions and were eager to learn more.

One of the most important messages we wanted to convey to the students was that of thoughtfulness and generosity. We encouraged each of them to help others in their community. After all, as satisfying as it is to achieve your own goals, there’s nothing quite like knowing you’ve made a difference in someone else’s life. 

Aware that the students have their own creative talents to unleash, we ended the afternoon by inviting them to show us their skills. Some students worked on creating their own cereal concepts, while others developed a creative way to introduce themselves.

We’re thankful to Youth Crossroads, Freedom Middle School and Heritage Middle School for giving us the opportunity to share our stories with their students. And without a doubt, this event wouldn’t be a success without the enthusiasm of our friends at Kellogg’s and United Way. We are proud to be giving back together!

“Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela


Visit Anthem on Facebook to view photos of the event.

For additional information, read our press release.