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Unlock the Value of Your Content Supply Chain

Posted By: SGK September 16, 2013
Derek Torrey

As an e-commerce brand, you master digital necessities like hosting partners, HTML 5 design and transaction platforms. And you constantly refine your logistics supply chain. But do you apply this same rigor to crucial e-commerce content? If the answer is no, you’re compromising the quality of your photography, video and copy – plus speed to market and profits.

In this eye-opening BrandSquare Live Session, SGK Global Retail Technology Director, Derek Torrey shares valuable insight and case studies for building a fully integrated content development process as well as crucial “links” like:

•    Content Strategy and Planning, including Sample Optimization 
•    Workflow and Business Process Engineering, plus Analytics 
•    Asset Creation, Management and Post Production 
•    Data Integration and SaaS Architecture   

With a robust Content Supply Chain you can orient your entire organization around a lean process that improves agility and content quality. 

If you missed the Live Session, here’s your chance to catch up!