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10 Tips for Successfully Implementing Marketing Automation

The word "automation" makes it sound easy, but you'll need some disciplined planning to fully realize the value of a marketing automation system. While there's no shortcut, these tips will give you a head start.

Read this article to learn:

  • How to define success and align marketing automation goals to your business strategy
  • How to avoid pitfalls such as underestimating total costs and content production requirements
  • How to understand the true scope of your needs and choose the right system to meet them, without overbuying