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Ask Yourself If It's Right for You: Empowering Health and Wellness Consumers

Pharmaceutical companies, medical device manufacturers, healthcare enterprises and insurers are all facing a new reality: the empowered healthcare consumer.

Health and wellness brands need to move beyond selling products to creating brand relevance that inspires choice.

Read the latest issue of Patterns to learn what motivates today’s health and wellness consumers, with case studies of brands that know how to tap into their rational and emotional needs. For this and six more articles from SGK’s global marketing experts, read Strategies for Growth: Making Change Work to Your Brand’s AdvantageDownload the full Patterns report now.