Digital Content Production: What's Next?
The digital content landscape has become so extensive and complex, it can be challenging to plot a course that will take you to your goals. Use this conceptual map to plan your next content-production steps.
Read this article to learn:
- Why the vast majority of marketers still don’t have a consistent, integrated content strategy
- How the same forces that drive the demand also provide the means for creating high-quality content efficiently
- What lies ahead for consumers and marketers in a future of pervasive digital engagement