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Anthem Sightings Issue 1, 2013 - Design, Without Us

Anthem is part of the brand development practice of SGK, Inc., and its quarterly Sightings report engages with important trends across marketing, design, innovation and more.

Here are just a few of this issue’s topics:

• Design, Without Us: The Power of Generative Design

• Where Classic Meets Street: The Juxtaposition of High Culture & Street Culture

• Viewing Spree: Inspiring a New Way of Telling Brand Stories

• Desperately Seeking Creative Vision: Are Celebrities the Answer?

• Sentimentality vs. Humor: The Battle Over Hearts and Minds

• You+New!+Free: The Winning Formula in Personalized Shopping

• Pink or Blue Branding: Changing Gender Norms

Download this informative issue now.