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ANTHEM Sightings Issue 1, 2014 - How Big is Going 'Small': Growth at Odds with Positioning

In this issue of ANTHEM SIGHTINGS, we take a look at how a few big brands are making their mark leveraging less traditional—yet equally impactful—strategies and tactics, and how several new product offerings are addressing today’s consumers’ specific functional needs.

What's Inside:

• HOW BIG IS GOING ‘SMALL’ growth at odds with positioning

• SIPPING THE WAY TO A BETTER YOU the next generation of functional beverages

• TRACKING CONSUMERS IN THE WILD online experiences in the offline world

• PUTTING YOUR MONEY WHERE YOUR MISSION IS corporations take on public issues

Download the trends report today.