SGK Patterns Issue 1, 2013 - Emerging Markets, Converging Opportunities

Today, new markets don’t simply emerge: they converge with marketers’ experiences in established regions, with personal technologies that enable mind-boggling communication, and with business technologies that enable tremendous process clarity. This issue of SGK Patterns examines these converging opportunities in several emerging markets and across several key product categories. SGK experts weigh in on:

 Brand management technology for faster starts in new markets
 E-commerce in China: people have the power
 The huge opportunities for pharmaceuticals in India
 The impending personal care product boom in Brazil
 Russia's intriguing private label marketplace
 The youth market is the future of every market

Download Emerging Markets, Converging Opportunities – the newest issue of the award-winning SGK Patterns.