Digital Brands Going Brick-and-Mortar (Things Get Real, Real Fast)
The omnichannel buzz is all about broadcasting your brand across digital, mobile and traditional marketing channels in a consistent and compelling way. But what about your brand’s physical presence? What about its brick-and-mortar execution?
Historically, brand inspiration has flowed from the physical to the digital. Today, it’s instructive to look at the reverse flow – how brands that have been built in a digital world are taking their message to physical locations. Read this new case study from IDL Worldwide, a new member of the SGK family, and learn what two iconic screen-based brands are doing to make it real.