Keeping it Real: The Package is Your Front-Line Defense Against Counterfeiting
Technology is awesome. Technology can also be awful. Brand counterfeiters are using information technologies and tools to create counterfeit products that are sold into markets around the world as the real thing. Counterfeit products can seriously undermine the performance and reputation of your brand.
But there are ways to beat the counterfeiters at their own game. That means using product authentication technologies that are far beyond their reach. Read this article from Saueressig GmbH, a new member of the SGK family, for methods that are easy to implement but practically impossible to defeat.
For this and four more articles on improving brand performance from concept to consumer, read the complete Patterns report, Innovation Everywhere. Download Patterns, Issue 1, 2015.