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SGK Patterns Issue 2, 2013 - Strength in Numbers: Data, Demographics and Brands

Brands now have access to incredible quantities of data thanks to new technologies, new methods and new shopper attitudes. It’s an unprecedented opportunity – and a challenge. In this issue of Patterns, SGK experts offer six clarifying perspectives on data, demographics and brands. In this issue, we:

Demystify Big Data for brands

Explain why Baby Boomers are a powerful, untapped audience

Argue for a more agile and dynamic approach to digital marketing

Encourage brick-and-mortar retail to embrace personalization

Redefine Generation X from a global perspective

Illuminate the fine line between good will and Big Brother in consumer tracking

Download this issue of SGK’s award-winning Patterns: Strength in Numbers: Data, Demographics and Brands.