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SGK Patterns Issue 3, 2013 - Marketing Forward: New Insights to Drive Brand Performance

This issue of SGK’s award-winning Patterns offers seven very progressive insights into how consumer brands can drive greater performance. The topics reflect the full range of SGK’s expertise in making global brands more desirable and more profitable. The topics:

  • The surprising potential of Indonesia
  • The crucial role of “research for insights” in brand development
  • Creating a culture of innovation at all levels of your brand (with Matt Bennett, SGK Senior Vice President for Growth Strategies, Product Innovation and Development)
  • Logical solutions to the challenges in multi-market engagements
  • How brands, retailers and consumers can collaborate – and benefit
  • It’s time to understand the online “package” (by SGK President, Eric Ashworth)
  • It’s time to elevate the package (by SGK Chief Creative Officer Lor Gold)

Download it now.