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China, Land of Opportunity: Meeting News Challenges with a New Consumer Focus

Recent headlines tell of economic jitters and tougher regulations in the world’s second largest economy. Does the news signal an end to the robust growth that so many brands have enjoyed for so long? It’s all a matter of perspective.

Fundamental changes in Chinese markets are causing growing pains. But brands that adapt to China’s “new normal” stand to gain a substantial advantage. That’s true for local Chinese brands and global brands alike – and there’s a lot to be learned from the strengths of each.

Discover a land of opportunity. You’ll find a profitable meeting of East and West in our latest issue of Patterns.

For this and four more articles from SGK’s global marketing experts, read Making Connections: Brand Insights from Around the World. Download the full Patterns report now.