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The New Luxury Codes: Four Ways Venerable Brands are Reinventing their Allure

Luxury brands have the “luxury” of repeating time-tested messages of quality and opulence for buyers who already respect their cachet – right?

Wrong. Today’s most successful luxury brands aren’t just selling beautiful objects. They’re immersing shoppers in acclaimed stories and unexpected experiences. Revealing the inspiration and methods behind their fine craftsmanship. Speaking up for principled values.

In our latest Patterns report, we offer several examples of these new luxury codes. You’ll find ideas to inspire any brand – from haute couture to fast fashion. For this and four more articles from SGK’s global marketing experts, read Making Connections: Brand Insights from Around the World. Download the new Patterns report now.