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Variable Marking and Coding: Making the Best of a Necessary Good

Variable markings on packages and labels can benefit brands in many ways – from meeting requirements for traceability, to assuring consumers of product authenticity and freshness, to delivering a customized experience that builds loyalty.

But for some brand managers, variable printing carries a stigma of being costly, difficult to manage and error-prone. It doesn’t have to be that way.

In our latest issue of Patterns, we explore how variable printing can support high-quality production while helping your brand stand apart in the marketplace. Getting marking and coding right is easier than you think – and crucial for brand performance.

For this and four more articles from SGK’s global marketing experts, read Making Connections: Brand Insights from Around the World. Download the full Patterns report now.