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Brandimage's Behind the Design: Bang Bang

There are certain perfumes that demand attention. Bang Bang, designed by Brandimage’s Paris office, offers a fragrant take on the gritty game of Russian roulette, where each scent shot delivers a burst of intrigue.

“What if the act of applying perfume was completely turned on its head? What if it became a game of chance? These are the questions that guided our design strategy for Bang Bang,” said Alain Doré, Executive Creative Director at Brandimage’s Paris office.